Friday, June 19, 2009

"Free the Tea"

That’s it- I am on a new mission- “Free the Tea”.

As some of you are aware, I am in the wine industry, and something that we follow very closely is the “who and where” we can ship wine to in the United States. The coalition, Free the Grapes, is a national mix of consumers, wineries, and retailers all on a mission to remove restrictions on winery direct shipping. Basically, people want their wine, and we want to get it to them. Simple. Not really, but one would think so. On the flip side, Drink the Leaf can ship anywhere, anytime. We believe in freedom, too. We want to free tea in a different fashion. Loosen the constraints; offer a healthier, fresher, better tasting beverage to everyone. Yes, I am talking about that dreaded “tea ball”, and dare, I whisper, bagged tea. Come on people; let your tea breathe…

Join me in this cause- “Free the Tea”. Kick up your heels, let your hair down, and get wild. Spread the word, and drink loose leaf teas. Hands down, tea brewed from a loose leaf tea is a better tasting cup. Bagged teas or commercially available teas tend to be fragments of tea, and of a lesser quality. You wonder to yourself how long has that tea been sitting on the shelf. Trust me, once you go loose leaf, you will be squishing up your nose, when someone offers you bagged tea. With loose leaf, the aromas and flavors just pop. Plus, there is a basic enjoyment of the ritual of steeping tea. Watching the leaves unfurl to release a cup that is clean and fresh, there is nothing better. Use an infuser and dispel the myth that brewing loose leaf tea takes longer to prepare. I love showing people the Timolino Infuser, it’s my favorite party trick. Email me and I will help you choose a strainer/infuser that will work best for your lifestyle.

Free the Tea, Free the Tea, Free the Tea. Now, I Just need a cool logo like Free the Grapes. Tea in shackles is a bit too much…

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