Sunday, February 1, 2009

Drink the Leaf Loose Leaf Tea in Your Favorite Restaurant

Let’s take to the wholesale level, and sell to restaurants and retailers. This has been my latest big push with the Tea Drinker. He agrees, but has a plan. If I wasn't already busy with a full time job & a half, that I love, I would help the Tea Drinker bang on more doors, and get the word out. is approaching its 2nd year anniversary this month, and phase 1 of the business was to sell on-line, phase 2 is to take DTL teas to restaurants/speciality stores, and phase 3- maybe a spa line! We are on target. Goals are important. But sometimes, events happen organically. Its always been my nature to talk to people about the things that I am passionate about, whether its food, wine, or tea. I once read that “people buy from their friends”. That works for me!

Our goal is to sell Drink the Leaf loose leaf teas to wholesale customers by March 12th, my husband’s birthday. Ambitious? Not really. I jumped the gun while we are out to dinner on Friday. We finished enjoying a nice meal at one of our favorite restaurants in Napa, and were handed the dessert menu. At the bottom of the menu was the list of teas. I wondered out loud, who the producer was, since it was not listed. Our bartender filled us in on the name of the tea producer, and a conversation ensued about loose leaf tea. Loose leaf is our niche, and our goal is to break down myths swirling around loose leaf tea, and it being time consuming. Its not. Our conversation led to inquiring about who made the tea buying decisions at the restaurant, and ended with the Tea Drinker meeting the buyer, exchanging cards, and committing to dropping of samples and a price list next week.

Oops! Like, I said, when I am passionate about things, I start conversations. Sometimes its best not to wait until all your ducks are in a row. Start a conversation, make a connection, follow up, and Viola! you could be in the wholesale business way before your goal date. Now the Tea Drinker has to spend Super Bowl Sunday preparing for a wholesale presentation. Oops, again.

Email where you would like to see offered. Ask your favorite restaurant to carry Drink the Leaf . We will try to make it happen, and if we do.. you will be the first to know!

1 comment:

George Tom said...

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